Sweetlips being cleaned by cleaner wrasse, By Nhobgood (Own work) [CC-BY-SA-3.0 or GFDL], via Wikimedia Commons I recently saw a show about cleaner fish. As I watched the show, I couldn’t stop thinking about how this fishy cleaning service was so much like a real business. As the cleaner fish would diligently go about their [...]
It’s as predictable as the day following the night. One day you will attempt to read the label on a bottle of aspirin, or be checking the nutrition label on a candy bar (nice effort, but that’s akin to ordering a Diet Coke with your Big Mac), or, Heaven forbid, be trying to read an [...]
It has become somewhat trendy to ignore what customers are asking for and instead give them something innovative that they may not know they need. Although it may seem obvious that you should solicit feedback from your customers, build what they ask for, and then provide it to them, Apple and others have proven that [...]
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